On a rather depressing Friday night, the new iPod Nano advert has reminded me of this cheerfully simplistic-to-epic pop song by Feist with an amazingly clever-but-simple video. But why is it cheering me up so much? Is it because:
- the cheerfulness and sheer "optimism" of the song, in a way that North American pop can do so well and British pop just can't
- the sheer exuberance of dance, with me wishing I could move and dance and be part of all that?
- Feist looks attractive in a jumpsuit exposing her shoulders?
It's such a shame that a video I once covertly enjoyed is now going to be endlessly played by Apple's advertising campaign until it loses its sheen of loveliness.
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